Casey Reid — Product Design

Collaboration Tool

Collaboration Tool project preview
Early wireframes and user flows

Background

My Approach

Discovery

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Collaboration Tool

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Conclusion

Whether you're building your product, this approach applies.

Account